The creation of the “Museo for all” logo is a synthesis of different elements: the place (the museum’s physical structure as a place of welcome, participation and sharing); the arrow symbolizing accessibility.
The name “Museo for ALL” covers the entire logo, to symbolize the total elimination of physical and cultural barriers on the museum premises. This concept is also highlighted by the use of different colours for each letter, which indicates an open-minded approach to all kinds of disabilities. BeGo supports the entire process, as the guarantor of an institutional project involving the entire Museum structure.
The open door stands for accessibility and inclusion without limits; the windows are shaped like a “face” and, in their asymmetrical form symbolize “irregularity” or “diversity”, to underline the care shown to visitors of all kinds.